"We provide direction"
Contact: Christy Olson
info@compassqualitativeresearch.com
#7 Waterbury Court
Little Rock, AR 72223
Office phone numbers
501-367-0003 or 800-452-9530
Fax 501-868-6200
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Mission Statement
Partners in navigating your path to discovery by providing global product and consumer understanding.
- We specialize in developing geographies and markets.
Key areas of expertise
- Global consumer research,
particularly in the developing world
- Ethnographic/observational
studies in homes and marketplaces
- Small scale and exploratory
research, pilot studies
- Understanding the link between
products and consumers, especially during the product development process
- Focus groups, mini-groups,
one-on-one interviews
Website links to Listings in Professional Resource Guides
About Us
- Broad range of experience in life sciences research (biotechnology, microbiology, analytical chemistry, genetics, veterinary medicine, water resources and dairy science)
- Sixteen year career in Research and Development at Procter & Gamble, with a wide variety of assignments in several business areas including New Business Ventures, Health Care, Feminine Protection, and Corporate Research.
- While at P&G, acquired key skills to enable the product development process by understanding
the link between new product ideas, technology and consumers. Gained
extensive experience designing, conducting and analyzing qualitative
research, both in the US and internationally, to leverage new technologies
and consumer products. Worked on a number of teams that evaluated and
built new business opportunities, both in developed markets and for
consumers in the developing world.
- Retired from P&G in 2002,
and then "un-retired" to work in social science research in the public
interest.
- Founded Compass Qualitative
Research, Inc. in 2003.
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